Technical Competencies
Tools and technologies I use regularly, listed honestly without inflation. I know some of these well; others I deploy when the project architecture demands them.
Web Development Foundation
HTML5 & Semantic Markup
Proper document structure, ARIA landmarks, W3C-valid output. I treat HTML as the immutable baseline — everything else depends on getting this right.
CSS3, Flexbox, Grid & Tailwind CSS
Fluid, responsive layouts built from scratch. I use Tailwind CSS on most builds for utility isolation and lightweight compiled payloads, while writing clean custom CSS when needed.
JavaScript (ES6+)
Modern DOM manipulation, async/await, fetch API, IntersectionObserver, and event choreography — without bulky runtime bloat. I use JS where it adds genuine utility.
Performance & Core Web Vitals
Optimizing LCP, CLS, and INP through critical-path CSS, lazy loading, WebP assets, and deferring non-essential scripts to guarantee 90+ Lighthouse targets.
Static Site Deployment
GitHub Pages, Netlify, and Vercel for deploying fast, resilient static sites. Comfortable with Git-based version control workflows and automated CI/CD via GitHub Actions.
SEO & Visibility Architecture
Analytics & Intelligence Tools
Google Search Console
Monitoring index coverage, evaluating query performance, submitting sitemaps, and diagnosing crawl budget or canonical issues.
Google Analytics 4
Setting up event tracking, custom dimension reporting, conversion funnels, and analyzing user acquisition channels.
Google Tag Manager
Managing tracking pixels, DataLayer pipelines, event triggers, and consent management configurations cleanly without code edits.
Ahrefs / SEMrush
Keyword difficulty analysis, backlink profile auditing, content gap identification, and competitive search analysis.
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